Until a couple of years ago, individuals might have been forgiven for thinking that Facebook was meant for text-primarily based standing updates, Instagram for pictures, https://xfans.tube/ and YouTube for sharing movies. Not anymore, although. As the beneath Facebook video stats show, video is the king of content on all platforms now, with the Facebook-Instagram behemoth giving fierce competition to YouTube. In relation to the business or advertising facet of movies, Facebook has already captured a big share of the market. Read on to discover just how large are videos on Facebook nowUntil just a few years ago, folks may have been forgiven for considering that Facebook was meant for textual content-based mostly status updates, Instagram for images, and YouTube for sharing movies. Not anymore, although. As the beneath Facebook video stats show, video is the king of content material on all platforms now, with the Facebook-Instagram behemoth giving fierce competition to YouTube. On the subject of the enterprise or promoting side of movies, Facebook has already captured a giant share of the market. Read on to find just how big are movies on Facebook nowadays.

Facebook Video Statistics (Editor’s Choice)

- Greater than four billion video views take place on Facebook every day. (Yans Media)
- 500 million viewers watch one hundred million hours of video content on Facebook each day. (Tubular Insights)
- 65% of all Facebook video views come from cell customers. (Adweek)
- 85% of Facebook users watch videos with the sound off. (Digiday)
- Native videos get 478% extra shares on Facebook than videos from other sources do. (Forbes)
- Facebook captured 24.5% of all video ad spending in the US in 2018. (eMarketer)
- 47% of the total marketing campaign value of a Facebook video advert is created in below three seconds. (Facebook)
- The cost of Facebook video ads is 10% of the cost of carousel or single image advertisements. (WordStream)


General Facebook Video Statistics

1. Over four billion video views happen on Facebook each day.

Regardless that other sources declare over 8 billion common each day video views on the platform, we choose to imagine the slightly extra conservative figure from the company itself. Moreover, a 4-billion every day figure is impressive sufficient by itself! That is just 1 billion short of the 5 billion common every day views on YouTube, and movies are not even Facebook’s major providing.

(Yans Media, FortuneLords)

2. 100 million hours of video are watched on Facebook day-after-day.

When it comes to how many videos are watched on Facebook every day; given the wide variation in video length from lower than five seconds to some hours, the precise variety of videos must differ as effectively. That mentioned, the variety of video hours may be a better metric to observe. This figure for Facebook is way lower than the five hundred million hours watched day by day on YouTube, but that could be partly because the typical length of movies on Facebook tends to be lower.

(Facebook, Statista)

3. 500 million individuals watch videos on Facebook on daily basis.

The above Facebook video stats are yet another really unbelievable number, far surpassing the day by day user base for YouTube, which is historically generally known as the most popular international platform for video content material. This makes Facebook the prime candidate for marketers to make use of movies to target a global viewers, whether or not they symbolize a enterprise, an influencer, or some other content creator.

4. In 2016, Mark Zuckerberg claimed that Facebook may very well be principally video by 2021.

Facebook’s head of operations within the EMEA region made the same statement around the same time. While video might not utterly substitute written content material in the next couple of years, this assertion by the top of Facebook is a clear indication of the route of most of the company’s initiatives and investments.

(BuzzFeed, Quartz)

5. The common engagement charge for Facebook video posts is 6.01%.

The overall common engagement price for Facebook posts has fallen throughout 2018 to 3.91%. Out of these, Facebook video engagement stats present that, at 6.01%, video posts rating above other classes like picture posts (4.81%), hyperlink posts (3.36%), and standing posts (2.21%).

(FB-killa)

6. 150 million folks were using Facebook Stories by mid-2018.

Facebook Stories, quick consumer-generated photograph or video content that may be shared publicly for just 24 hours, had been introduced in March 2017. An identical format has been standard by Instagram Stories, which is utilized by 400 million out of Instagram’s 1 billion active users, making it a well-recognized channel with important growth potential on Facebook. One-third of the most-considered Instagram Stories are from companies, and Facebook Stories may end up being as fruitful for marketers.

7. 1 in 5 videos is a reside broadcast.

Facebook Live brings the thrill of sharing occasions as they happen with a broader viewers to everybody with a cellphone now. Viewers additionally seem to get pleasure from these stay videos, and Facebook stay video statistics show that such content material already accounts for about 20% of the overall video content on the platform.

8. 65% of all Facebook video views come from mobile users.

With 98.5% of Facebook users accessing the platform on cellular devices, cellular video viewing was sure to catch up. It is a rising development and a clear message to Facebook video advertisers and content material creators to make cell video their high priority.

(Adweek, Statista)

9. People are 1.5X times more possible to observe videos on a smartphone than on a pc.

Creating movies that look pretty much as good on smartphone screens as they do on wider desktop and laptop computer screens requires some particular issues. As Facebook says, play with zoom, crop, and total visual composition to verify your story is instructed properly on a small screen.

10. 85% of Facebook customers watch videos with the sound off.

Facebook video stats show that the default mode for videos in most users’ feeds is silent. Users click on on the icon to allow sound solely when the video or its description catches their eye. This makes it crucial for entrepreneurs to successfully convey their visual message, utilizing captions, logos, and merchandise.

(Digiday)

11. 80% of Facebook users have a unfavourable response to feed-based mobile video adverts playing loudly.

There’s a purpose why Facebook keeps feed videos silent. Its research has indicated that 4 out of 5 users react negatively both towards the platform and the advertiser if ads in the feed play out loud when people aren’t expecting it. Advertisers should take these Facebook video engagement stats into account when creating video adverts, ensuring their tales don’t require sound to speak their message.

12. The most-watched Facebook video publisher as of 2019 was The LAD Bible.

You could have seen their videos, however there’s a chance you haven’t heard a few of these publishers’ names. The LAD Bible, based mostly in the UK, had month-to-month views of 1.6 billion in March 2019, making it probably the most-watched video writer on Facebook. Other notable names embrace UNILAD and Viral TRND (1.5 billion), 5-minute crafts (1.Four billion), Tasty (0.96 billion), VT (0.91 billion), Beauty Studio and NTD Television (0.69 billion), Taste Life (0.64 billion), and Daily Mail Australia (0.62 billion).

13. Facebook native videos get 478% extra shares than movies from different sources.

In its bid to displace YouTube as the top platform for videos, Facebook statistics show that the platform prioritizes instantly-uploaded movies over those shared from one other source like YouTube. Native videos begin enjoying mechanically and play proper within the Facebook interface, leading to quicker and simpler consumer experience. In comparison with YouTube videos on the platform, native movies have a 1055.41% higher common share fee and 300% better engagement from viewers.

(Forbes)

14. 92% of Facebook pages now use native Facebook movies.

The technique of promoting native movies appears to be working based on the Facebook video stats in the earlier point and the truth that 89% of video posts on Facebook now use native videos. Facebook pages with greater than 10 million followers have a tendency to make use of native movies the most and, because of this, noticed their average video use develop by over 35% during the six months this study was carried on.

(Forbes, Quintly)

15. People gaze 5X longer at video than at static posts on Facebook.

Facebook’s user habits research have found that users discover movies much more interesting than other sorts of posts, which is one of the reasons behind the growing popularity of features like Facebook dwell videos. This fact can be utilized not just by marketers but additionally by basic customers to enhance the engagement price of their posts.

16. 65% of people that watch the first 3 seconds of a video, watch for at the very least 10 seconds.

45% even proceed looking forward to thirty seconds. This makes it crucial for marketers to connect with their viewers and capture attention instantly. Measures like eye-catching photographs and titles, entrance-loading life-style/product pictures, and recognizable spokespeople are all methods to create viewer curiosity right at the start.

17. The Facebook video common watch time benchmark is 10 seconds.

If a viewer watches a Facebook video for a minimum of three seconds, it counts as a "view." In such a scenario, if viewers are watching 10 or more seconds of your videos, it means they're consuming your content material, and the result's a optimistic sentiment. If you will get this common to the 15-second vary, it means the engagement degree of your Facebook movies is impressive.

(Marketing Land)

18. Facebook videos with numbers of their titles get increased views on average.

Given the listicle-mania of a large portion of the audience, this is among the more expected Facebook video facts. Titles with phrases like "5 Things," "10 Best," and "20 Most" are inclined to get three to 4 instances higher views. The examine, nevertheless, discovered that within the case of Facebook video advertisements, titles beginning with "7 Things" did even higher than these with "5" and "10."

(Wochit)

19. All high movies on Facebook in 2017 have been in sq. format.

This is an indirect signal that cell viewing of movies is extra widespread than one on desktops or laptops. Square movies (1:1) take up 78% more room in a person’s cell newsfeed than landscape ones (16:9) and, subsequently, get seen extra typically.

(Shareablee)

Facebook Video Business Statistics

20. Facebook captured 24.5% of all video ad spending within the US in 2018.

This huge share of practically one quarter consists of Instagram and is worth $6.Eighty one billion. This additionally makes Facebook the highest social video advert platform within the US. Facebook video traits point out that this dominance will continue in the close to future, with a double-digit progress estimated by way of 2020.

21. Facebook’s worldwide video promoting revenue is predicted to succeed in $9.6 billion by 2021.

Facebook’s video advert revenue (excluding Instagram’s) was just about 674 million in 2015. It elevated by nearly 7 times to succeed in $4.4 billion in 2018. This impressive charge of progress is continued to sustain not less than till 2021 when it will come very near $10 billion.

(Statista)

22. Facebook controls nearly 87% of social community video ad spending within the US.

It’s not stunning that Facebook video marketing (together with Instagram) accounts for a lion’s share of the social network advert spending in the US as nicely. Notably, Facebook’s revenue from video is just about 30% of its general revenue, whereas for Twitter and Snapchat, their video ad earnings already account for 55 to 60% of their total revenues.

23. Facebook inflated its video metrics by 150-900% between 2015 and 2016.

The average time users spent watching movies, a key metric to draw advertisers, was inflated by Facebook for about two years. Instead of calculating the metric as the full time spent watching a video divided by the entire quantity of people who performed the video, it was calculating it as the full time spent watching a video divided by the variety of views. Facebook’s preliminary estimation was that this created a discrepancy of 60 to 80%, but new paperwork released in 2018 show that this might have been as high as 900%. This was a major factor in advertisers investing more cash into Facebook adverts in comparison with YouTube and different platforms. Thankfully, Facebook video views statistics are more dependable now as the company works with third-social gathering measurement companies and has agreed to audits from the Media Rating Council.

(Wall Street Journal, The Verge)

24. 47% of customers watch video advertisements most frequently on Facebook.

It also appears that the upper ad spend on Facebook will not be unjustified. For the primary time in 2018, Facebook beat YouTube, the longtime market leader, to become the platform where the very best number of individuals watch video ads. In comparison with Facebook, only 41% of consumers see video advertisements on YouTube. The share of different platforms like Instagram (8%), Twitter (2%), LinkedIn (2%), and Snapchat (1%) is way decrease.

25. 71% of consumers find Facebook video advertisements relevant or extremely relevant.

Facebook video statistics indicate that advert targeting on the platform has improved considerably through the years, delivering relevant content to viewers far more typically. As the number of people watching videos on Facebook will increase, adverts will continue to achieve them with growing accuracy. Which means that the ROI on Facebook video ads, notably vital for small companies, will proceed to improve as effectively.

(Promo)

26. Greater than two-thirds of US marketers run video advertisements on Facebook.

According to an April 2017 survey, 67% of US marketers had been utilizing video adverts on Facebook, while 51% were doing so on YouTube. 25% were investing in video adverts on Twitter, with the same proportion doing so on Instagram. By all parameters, Facebook has overwhelmed YouTube at its own sport, and if it's not the leader globally as properly, it seems to be like it should soon be.

27. 63% of US entrepreneurs planned to extend spending on Facebook video adverts in 2018.

The previous excerpt from video statistics does not imply that Twitter and Instagram are being completely ignored now. Though entrepreneurs feel extra confident in spending on video content on Facebook and YouTube (62% planned a spending improve on YouTube), there are sufficient (50 to 52%) who intend to allocate extra funds for these platforms, as nicely. Evidently, video ads are winning over other types of advertising on social media overall, which largely contributes to the rise of social media-centered advertising and marketing analytics software.

28. 83% of US marketers are confident in Facebook video adverts driving purchases.

Based on previous efficiency, Facebook additionally wins the arrogance of the best variety of US marketers on the subject of driving views (87%), engagement (86%), and purchases (83%). For comparability, the corresponding figures for YouTube are barely lower at 84%, 81%, and 79%, respectively.

(eMarketer)

29. Marketers spend 20X extra on Tv ads than they do on Facebook movies to achieve just twice the viewers.

A measure of Facebook video ROI comes from a study evaluating promoting campaign spend and reach between Tv and Facebook movies. Tv advertisements stay considered one of the principle ways for a lot of entrepreneurs to run their campaigns, however the study shows that with as excessive as 20X funding, the reach marketers get on Tv is just slightly over 2X that of Facebook video ads. The average value per consumer reached is considerably decrease on Facebook.

(Learn Content Marketing With Tomislav Horvat)

30. Views of branded video content material on Facebook elevated by 258% between 2016 and 2017.

Sponsored content is a wise way to interact viewers as such videos are usually extra fascinating than pure adverts. Thanks to the effort put in by manufacturers to make their content material value watching by their meant audiences, Facebook business statistics show a large increase in the viewership of sponsored or branded movies on the platform. The corresponding enhance on YouTube was 99%.

(Tubular Insights)

31. Within the case of branded video, media companies appeal to 2.5X views in comparison with influencers, and entertainment is the preferred genre.

71% of the branded video views generated on Facebook between 2016 and 2017 were on movies from media corporations, in comparison with 29% of views on videos from influencers. Media corporations maintained a consistent lead over influencers over this period. So far as genres for branded content are involved, leisure is by far the most popular, adopted by sports, meals and drink, people and blogs, music and dance, and so forth.

(Facebook, Tubular Insights)

32. On common, Facebook video adverts cost 10% of the cost of carousel or single image adverts.

The common price per click for video campaigns on Facebook is between $0.15 to $0.50, while the CPC for single picture advertisements is typically $2.00 and higher, for the same audience. Videos have a less expensive CPC because they get a more significant impression share. If you're a small business with out the price range to supply a dedicated video ad, you should use Facebook’s in-platform tools to create slideshows of products and services and use them as video content.

(WordStream)

33. 47% of the entire marketing campaign value of a Facebook video ad is created in under three seconds.

What this Facebook video statistics data level translates to is that even if viewers watch solely a portion of the entire ad, there may be a rise in metrics like advert recall, brand awareness, and buy intent. There's an obvious constant increase in campaign worth the longer an advert is watched, but even when viewers don’t see the ad in any respect and simply see the impression, which counts as a static advert, they are still impacted by it. This additionally signifies that marketers have to look deeper than view counts to measure complete marketing campaign worth.

34. Mobile-first Facebook video ads present your brand the fitting means 59% of the time.

Facebook video stats present that a great introduction is short and sweet; with these ads being brief in duration, and their means to work their magic with the sound off, they are the most effective choice on your model to get seen. Ads which can be adapted to mobile have a robust aided recall end result, but they tend to be longer in duration, they get good leads to 44% of the cases, but, because of the longer duration, they've a lower share of view time. Traditional narratives don’t work as well (38%) because they fail to introduce their model in the primary few seconds.

35. Video advertisements longer than 15 seconds have much larger abandon charges than these for shorter ones.

Facebook’s analysis on in-stream adverts has shown that individuals have very low tolerance for long advertisements. Interrupting content to indicate adverts is also more acceptable to viewers if the video is lengthy enough. These insights have led Facebook to limit in-stream ad size to 15 seconds and place advertisements in videos which can be at the least three minutes long.

36. Brand recall is 23% increased in Facebook video advertisements if the model is featured in the first three seconds.

It seems that when a brand is revealed in an ad has a marked affect on aided recall. In comparison with adverts that do not characteristic the model in any respect, that includes it in four seconds or later increases model recall by 13%. But if in the identical ad the brand was to be featured within the first three seconds, the model recall would go up by 23%.

37. Facebook users watch adverts 5X longer when they're consuming movies intentionally.

In keeping with Facebook’s in-house analysis, how individuals consume content material determines what it means for promoting differs across environments. In News Feed, for instance, persons are in discovery mode and tune in a number of times a day, not spending much time on content material (together with ads). In Facebook Watch, however, customers intend to eat content and are open to watching longer advertisements. This bit of Facebook user statistics has a robust bearing on how marketers use adverts across different environments.

38. People within the 18-24 age group spend 75% of their consideration on Facebook video advertisements in comparison with users above 65.

Based on the same research, who's watching the video advert adjustments the consumption pattern as effectively. Younger customers are recognized for their lower attention spans and multi-tasking. This results in less attention from them on the video adverts playing. The amount of consideration seems to extend along with users’ age.

39. Facebook video adverts with captions enhance viewing time by an average of 12%.

Facebook customers concentrate to the captions advertisers use with their advertisements, especially since most advertisements are performed without sound. In actual fact, in line with Facebook promoting statistics, advertisers have reported a rise of up to 25% in watch time. This makes it important for entrepreneurs to accord as much care to this aspect of Facebook video adverts as they do to the precise ad. Facebook’s automated captioning tool is a good way to generate efficient captions.

(Facebook)

Conclusion

Based on these Facebook video stats, the platform has emerged as a troublesome competitor to YouTube within the video stakes and has even overwhelmed Google on numerous essential metrics. Video promoting is one space the place Facebook is a clear chief, with its reach and accurate targeting making certain high ROI for entrepreneurs. However, marketers ought to watch out about aspects like cellular optimization and correct CTA placement in the event that they actually need optimum returns from Facebook video promoting.